Welcome to Business Network International or BNI. This information is important reading for all members of BNI.
Success in BNI means you need to be a positive and supportive member of an organization based upon mutual support. This requires commitment to your fellow members as well as to the philosophy of Givers Gain®: by giving business to others, you will get business in return.
Our mission is to help members increase their business through a structured, positive and professional referral program that enables them to develop long-term, meaningful relationships with quality business professionals.
* Professional standards outlined in a formal code of conduct for any profession supersede the above standards. This means that a Member belonging to a profession that has a more stringent standard must adhere to that higher standard.
Program Guidelines are not policies, but are recommended practices that allow Chapters to run more smoothly and effectively.
Absences and Tardiness
Non-Discrimination Disclosure Statement
BNI Global requires that Chapters review and select persons for membership in all job classifications based on qualifications without regard to race, color, gender, religion, national origin, marital status, sexual orientation, age or disability. BNI® will support no Chapter’s action when in violation of this non-discrimination statement.
An INTERNATIONAL BOARD OF ADVISORS exists to address policy issues relating to BNI. The Board is made up of regular members (like yourself) from various Chapters throughout BNI. The Board's purpose is to ensure that there is open communication between the membership and BNI Headquarters. If you have an issue or concern that you would like addressed by the Board, contact your BNI Regional Executive Director for more information.
The BNI regional, national and international offices are operated by professional staff, who work hard to insure that BNI members continue to maximize their return on investment in time, energy and money.
The fees collected by BNI are distributed approximately as follows:
Most business people advertise and we would never suggest that you stop advertising. However, 'Compare the Value' between advertising and referral marketing. Being a member of BNI is like having 40 or more salespeople marketing your product or service 24/7.
Offer the opportunity to do business with someone who is in the market to buy your product or service. Although not a guaranteed sale, a good referral is an open door to discuss your business with someone who is interested in your product or service. Each member knows many other people. This extended network is a rich database of potential business available to members of BNI.
BNI provides a structured environment for the development and exchange of quality referrals. By comparison, a one time 4'' x 4'' display ad costs over $500.00 based on a survey published in The World's Best Known Marketing Secret.
In a BNI Chapter of 40 participants, members exchange over 120 referrals. Currently in BNI Alberta South, the average return on investment for a BNI membership is close to $50,000.00