Why BNI?

About BNI

We are the world’s leading business referral organization with over 270,000 members in 9,500 chapters worldwide. In 2019 alone, members generated $16.7 billion in revenue through referral business. Members are supported by a global team that provides training, structure and the technology needed for success.

Our Mission

The mission of BNI is to help members increase their business through a structured, positive and professional referral marketing program that enables them to develop long-term, meaningful relationships with quality business professionals.

Referrals Work

“The lifetime value of a referred customer is 25% higher than that of other customers”.

We are a member focused business referral network that works. You will develop long lasting relationships with like-minded business professionals, create opportunities through referral marketing and grow your business skills. As a member, you will be part of an organization that generated over $16.7B in member referral business revenue in 2019.

Core Values

BNI is built on a set of guiding principles which form the foundation on which members interact, conduct themselves and fulfill their goals. At BNI, we’re Changing the Way the World Does Business®.

Givers Gain®

Be willing to give first, before you expect to gain. Like the farmer who must plant seeds before crops will grow, you must invest first, giving unconditionally yields the best results.

Traditions + Innovation

Traditions are your foundation while innovations are your opportunities. Always keep your feet firmly planted with your traditions while you reach to the sky to create innovation.

Building Relationships

No one is successful by themselves. Becoming good at developing relationships, and building a network is the key to success in business and in life.

Lifelong Learning

Your value grows as you develop your knowledge and skills. Create a curriculum based on the person you want to become and follow that curriculum to get yourself there.

Accountability

The only way to build trust is to make promises and keep them. Be the one that follows through, even when it appears no one is looking.

Positive Attitude

BNI provides an environment that enables you to surround yourself with people who want to help you succeed.

Recognition

Recognition is the fuel that builds organizations and societies. The person who masters the art of recognition attracts a strong network.

Get Invited to Our Chapters

Experience our proven referral system in action. People just like you working together, helping each other grow their businesses and improve their business skills.

Get Invited to Our Chapters

Experience our proven referral system in action. People just like you working together, helping each other grow their businesses and improve their business skills.

Referrals Work

We aren’t the only ones that understand the importance of referral business:

“Referred-in customers have a 37% higher retention rate than other customers.” Source: Deloitte

“The Lifetime Value of a referred customer is 25% higher than that of other customers.” Source: Chief Marketer

Builds Relationships

Why building a trusted “go-to” referral network can build your business?

“70% of U.S. consumers say they trust brand and product recommendations from friends and family.”

Source: Forester Research, “How To Build Your Brand with Branded Content”

Sharpens Skills

Lifelong Learning has been one of our core values for more than 30 years.

We know how important both personal and professional growth are to our members. Because of this, we provide our chapter members with the opportunity and resources to build their business and networking skills.

We Are Global

Global Members

Member Referrals

Global Chapters

Member Generated Business

With thousands of chapters worldwide, BNI provides a global business network that remains unmatched.

Our Stories

In addition to unparalleled business growth, BNI members develop lasting relationships that allow them to grow personally and professionally.

Residential Real Estate

Melissa Morin

Century 21 Advantage

BNI has brought a sense of community to my life and definitely has made me more profitable in my business. I love BNI!“.

BNI Corridor

Bookkeeper

Loretta Schaufele

Tim Schaufele Professional Corporation

“BNI has connected us to a lot of great clients and helped us to be better business owners.”

BNI Excellence

Get Invited to Our Chapters

Experience our proven referral system in action. People just like you working together, helping each other grow their businesses and improve their business skills.